Increasing Donations
It takes funding to make an impact. Do you know how to maximize donor spending and capture a greater proportion of people who want to contribute to your cause?
1Transparency
- Disclose how donations are used
- Set trangible goals
- Share when you reach milestones
2Giving Levels
Give your audience some guidance with their gift. Figure out what the average donation level is in your industry. Use analytics and data to play with the giving levels. Keep in mind that December months are skewed.
3Emotional Appeal
Engage your audience's heart by using images, videos and stories to visually and emotionally connect.
"To Increase Charitable Donations, Appeal to the Heart — Not the Head" (Source Wharton)
