- Disclose how donations are used
- Set trangible goals
- Share when you reach milestones
Give your audience some guidance with their gift. Figure out what the average donation level is in your industry. Use analytics and data to play with the giving levels. Keep in mind that December months are skewed.
Engage your audience's heart by using images, videos and stories to visually and emotionally connect.
"To Increase Charitable Donations, Appeal to the Heart — Not the Head" (Source Wharton)