Increasing Donations

Hands holding money and sign that read 'make a change'
It takes funding to make an impact. Do you know how to maximize donor spending and capture a greater proportion of people who want to contribute to your cause?


  • Disclose how donations are used
  • Set trangible goals
  • Share when you reach milestones
Boat on lake with transparent water

2Giving Levels

Donation form with different suggested prices

Give your audience some guidance with their gift. Figure out what the average donation level is in your industry. Use analytics and data to play with the giving levels. Keep in mind that December months are skewed.

3Emotional Appeal

Engage your audience's heart by using images, videos and stories to visually and emotionally connect.

"To Increase Charitable Donations, Appeal to the Heart — Not the Head" (Source Wharton)

    Child reading a book and laughing

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