Increasing Engagement

Two young women looking at a phone and smiling
True engagement with your constituents can turn a conversation into a movement. Are you connecting in a way that resonates with your audience or do you feel like you're firing off social media posts into the void?

1Eliminate Distractions

Remove or reduce things on your site that take control away from users.

  • Carousels
  • Autoplaying videos
  • Custom scrolling
  • Fly-ins
  • Popups / modals
Young man looking frustrated at his phone

2Give Back

Person handing out a wrapped present

When requesting information like email addresses, offer something in return. For example, provide a download link for the whitepaper they are searching for if they sign up for your mailing list. Then make sure to tailor the content to their area of interest.

3Clear Messaging

Writing for the web is fundamentally different than print. Increase understanding and retention with these quick tips:

  • Write at a 7th grade reading level
  • Correct spelling and grammar
  • Images should be related to content
  • Use descriptive link text for accessibility
Quote: Write without fear, edit without mercy

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