Remove or reduce things on your site that take control away from users.
- Autoplaying videos
- Custom scrolling
- Popups / modals
When requesting information like email addresses, offer something in return. For example, provide a download link for the whitepaper they are searching for if they sign up for your mailing list. Then make sure to tailor the content to their area of interest.
Writing for the web is fundamentally different than print. Increase understanding and retention with these quick tips:
- Write at a 7th grade reading level
- Correct spelling and grammar
- Images should be related to content
- Use descriptive link text for accessibility